Viral Contests

Viral marketing contests are a great way to connect your target consumer with a brand or product. They force the consumer to spend hours engaging with the brand on a more personal level, showing why its attributes are a part of their lifestyle. This, in turn, leads to stronger brand trust and loyalty.

It's also an honest and easy way to spread the word about this brand or product to others in the target market's social network. With YouTube, Vimeo and Facebook Pages, it's free and simple for marketers to create these contests and for contestants to enter.

Here are two current viral marketing video contests that I've been following. The first is for S-Trip's World Intern contest which is affiliated with MTV. Click here to view my favourite entry, or check it out on the video bar (to the right).

The second is for Vancouver's new Lotto Max contest where you can win a tropical vacation for you and seven friends. Click here for a very creative way to spend $50 million dollars.

Don't forget to vote for your favourites!